Ecom Profit Calculator

Etsy & Shopify profit calculator

Enter your price and costs to see what you keep from each sale after every fee.

Fee rates checked October 6, 2026

The sale

What the buyer pays you.

$

Your listing price, before shipping.

What the buyer pays for shipping at checkout. If you offer free shipping, enter 0 and build the cost into your item price. Etsy charges its transaction fee on this amount too.
$

Enter 0 if you offer free shipping.

Your costs

What you spend to make, pack and send one order.

Cost of goods sold: materials, production or the wholesale price for one unit. For print-on-demand, use the base price your supplier charges. Include labor if you pay yourself per item.
$

Materials or wholesale cost for one unit.

What you pay the carrier for the label. If you buy discounted labels through Etsy or Shopify, use that price.
$

What you pay for the postage label.

Add up everything that goes into one shipment. A pack of 100 mailers for $25 is $0.25 each; add tape, tissue, stickers and thank-you cards the same way.
$

Boxes, mailers, tape, labels and inserts.

Divide your ad spend by the items it sold. For example, $60 on ads that led to 30 sales is $2.00 per item. Leave Etsy Offsite Ads out of this; enter that fee in the Etsy fees section.
$

Total ad spend ÷ items sold.

Etsy fees

Standard US rates are filled in. Change them to match your fee statement.

Etsy charges $0.20 to publish a listing. When an item sells and the listing renews for more stock, you pay it again, so count it on every sale.
$

Charged each time the listing renews.

Etsy takes 6.5% of the order total: the item price plus the shipping, gift wrap and personalization you charge.
%

Applied to item price plus shipping.

In the US, Etsy Payments charges 3% + $0.25 per order. The UK rate is 4% + £0.20, and other countries differ. Etsy also charges this on sales tax it collects, which this calculator leaves out.
%

Percentage part of the Etsy Payments fee.

$

Flat amount added to each order.

When a sale comes from Etsy's ads on other websites, Etsy charges 15%, or 12% if your shop made over $10,000 in the past 12 months. It's capped at $100 per order. Leave it off for regular sales.
%

Only for sales that came from Etsy's offsite ads.

Net profit per sale

Etsy

$0.00

0% profit margin Net profit divided by the total the buyer pays (item price plus shipping). This calculator flags under 15% as thin and 30% or more as strong.

Where the money goes

    Break-even price
    $0.00
    Lowest item price with no loss
    Platform fees
    $0.00

    Fee & expense breakdown

    Every amount for one order, with its share of what the buyer pays.

    ItemAmountShare of sale

    How to use the profit calculator

    1. Pick your platform. Choose Etsy or Shopify at the top. Each keeps its own fee settings, so you can switch back and forth to compare.
    2. Enter the sale. Add your item price and what the buyer pays for shipping. If you offer free shipping, enter 0.
    3. Add your costs. Include materials or wholesale cost, the shipping label, packaging and what you spend on ads for each sale.
    4. Check the fees. Standard US rates are filled in. If you sell from another country or on a different Shopify plan, change them to match your fee statement.
    5. Read your results. Net profit, profit margin and break-even price update as you type, and the breakdown lists every fee line by line.

    How net profit is calculated

    The calculator starts with everything the buyer pays and subtracts every cost of the order:

    Net profit = (item price + shipping charged) − (item cost + shipping label + packaging + advertising + platform fees)

    Profit margin is net profit divided by what the buyer pays, shown as a percentage. Percentage fees are charged on the full order, shipping included, which is why the calculator adds shipping to the sale before it works out fees.

    The break-even price is the lowest item price that covers all of your costs and fees, with your shipping charge left as it is. Price below it and every sale loses money.

    What is a good profit margin?

    There's no single right number, but these ranges are a useful starting point for small online shops. The calculator colors your result the same way.

    Net marginWhat it usually means
    Below 0%Each sale loses money. Raise the price or cut costs before you sell more.
    0–15%Thin. One refund, a damaged parcel or an Offsite Ads fee can wipe out the profit.
    15–30%Healthy for most products, with some room for discounts.
    30% and upStrong. Common for handmade and digital products where you control the cost.

    If you don't count your own time as a cost, aim higher, because your margin is also your wage. The guide on calculating profit margin explains margin, markup and the most common mistakes.

    Etsy vs Shopify fees at a glance

    FeeEtsy (US)Shopify Basic (US)
    Monthly costNone (Etsy Plus is optional at $10)$39, or $29 a month billed yearly
    Listing fee$0.20 per listing and renewalNone
    Commission on each sale6.5% of item price plus shippingNone with Shopify Payments
    Card processing3% + $0.252.9% + $0.30
    Advertising fees15% or 12% on Offsite Ads salesWhatever you spend on your own ads

    On a $40 order, Etsy's standard fees come to $4.25 and Shopify Basic's payment fee to $1.46. Shopify's monthly plan and the cost of bringing in your own buyers close much of that gap. Etsy vs Shopify runs the numbers.

    Frequently asked questions

    Is this profit calculator free?

    Yes. It runs entirely in your browser, needs no account, and nothing you type is saved or sent anywhere.

    Does Etsy charge fees on shipping?

    Yes. Etsy's 6.5% transaction fee and its payment processing fee are both charged on the shipping you charge the buyer, not just the item price. Offering free shipping and raising the item price by the same amount leaves your Etsy fees unchanged.

    Should I include my own time in the item cost?

    If you want the result to show true profit, yes. Multiply the minutes one item takes by your hourly rate and add it to the item cost. If you leave it out, read the net profit as what you earn for your time.

    Why is my break-even price higher than my costs?

    Because fees grow with the price. On Etsy in the US, about 9.5% of every sale plus $0.45 goes to fees, so the price has to cover your costs and those fees together. The calculator solves for that price exactly.

    Are the fee rates correct for my country?

    The defaults are standard US rates, checked in October 2026. Payment processing rates differ by country (UK Etsy sellers pay 4% + £0.20, for example), so edit the fee fields to match your own fee statement.

    Can I use it for other marketplaces?

    Yes, as an estimate. Use the Shopify tab, set the payment fee to your platform's processing rate and enter its sales commission in the third-party transaction fee field.

    Guides for sellers