Guides for Etsy and Shopify sellers
Clear explanations of fees, pricing and profit, with worked numbers you can check in the calculator.
- Etsy
Etsy fees explained: what you pay on every sale in 2026
Etsy charges a listing fee, a transaction fee and a payment processing fee on almost every order, plus advertising fees on some. Here's how each one works, with real numbers.
- Shopify
Shopify fees explained: plans, payment rates and hidden costs
With Shopify you pay a monthly plan and a card fee on each order, and sometimes an extra transaction fee. Here's what each costs and how to turn it into a per-order number.
- Comparison
Etsy vs Shopify: which keeps more of each sale?
Shopify charges less per order, but Etsy brings you buyers. The answer depends on how many orders you get and what it costs you to find customers.
- Pricing
How to price handmade products so every sale makes money
Rules like “double your costs” ignore platform fees and your time. Build the price from the bottom up instead, then check it against the market.
- Profit
How to calculate profit margin for an online store
Profit margin tells you how much of each sale you actually keep. Here's how to calculate it, how it differs from markup, and the costs that most often get missed.
- Shipping
Free shipping vs charging for shipping: what it does to your profit
On Etsy and Shopify, moving the shipping cost into your item price doesn't change your fees. It changes how buyers see your price. Here's how to decide.